Case Study on Our Plum Export to Belarus

Case Study on Our Plum Export to Belarus

As Ekol Organik, in line with our goal to increase our presence in the Eastern European market, we have signed a significant collaboration agreement with "BelAgroFrukt," one of Belarus's leading fruit importers. We aimed to evaluate the potential of sweet and juicy Turkish plums, which Belarusian consumers show great interest in, especially during the summer months.

Our "Santa Rosa" and "Black Amber" plums, carefully grown in the fertile orchards of Mersin, were meticulously selected at their freshest and ripest during the harvest season. Our plums, packaged in accordance with international standards, set off for Minsk, the capital of Belarus, via cold chain logistics.

Upon reaching BelAgroFrukt's modern storage facilities, our products underwent quality control and then took their place in various retail chains and markets across the country. The positive feedback and high demand from Belarusian consumers have once again proven Ekol Organik's potential in this market. This successful export operation not only contributed to our company's growth but also increased the international recognition of Turkish plums. The strong partnership we have established with BelAgroFrukt has also laid a solid foundation for future projects.